Blockchain Group, the first Bitcoin Treasury Company in Europe

Yesterday, Blockchain Group announced the purchase of 580 Bitcoin. Now the company owns a total of 620 BTC.

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They declared:

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“This is an important step in our Bitcoin Treasury Company strategy focused on increasing Bitcoin per share over time”.

Blockchain Group and the corporate treasury in Bitcoin

Blockchain Group is a European company based in France, specialized in Data Intelligence, AI, and Decentralized Tech, and listed on Euronext Growth Paris. 

On their official website, they declare themselves to be a Bitcoin Treasury Company that supports companies in their digital transformation.

It was founded in 2008 by Stéphane Darracq in Puteaux, near Paris, under another name and since 2011 it has been listed on the stock exchange in Paris with the ticker ALTBG.

Since 2018 it is called Blockchain Group, and from November 2024 it is the first treasury company of Bitcoin in Europe. Its goal is to increase the number of BTC per share over time.

To tell the truth, after the stock market listing in 2011, when it was not yet involved with Bitcoin and was not called Blockchain Group, its value plummeted, dropping from the initial 5€ to 3€ in September 2014.

The collapse, which occurred precisely in 2014, continued below 0.11€ in 2018. 

However, the turning point in 2018, with the rebranding and the shift towards the crypto market, allowed for a strong rebound during the great bull run of 2021, with a return to almost 2.5€, followed by a new collapse during the bear-market of 2022/2023. The lowest price peak was reached in November 2023 below 0.09€.

The recovery occurred only in November of last year, after the electoral victory of Trump, with a rebound that stopped at 0.6€. Now it is around 0.5€.

The purchases of Bitcoin by Blockchain Group 

The first known purchase of BTC by the company dates back to November 2024, when it managed to buy 15.

In December, it had brought the number of Bitcoin held to 40, and until a few days ago, it had stopped there. 

The by far main purchase is the one announced yesterday, which increases the number of BTC held from 40 to 620. 

The average purchase cost is about $87,000, but obviously it is strongly influenced by having made it yesterday. 

At this moment, it has a market capitalization of about 50 million dollars, compared to a value of BTC held of almost 54 million. 

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The strategy applied to Bitcoin treasury management

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The French company declares to adopt “BTC Yield“, “BTC Gain” and “BTC € Gain” as key performance indicators (KPI) for its strategy launched in November.

For now, it has achieved an annualized BTC Yield of about 710%, with an average annual increase of Bitcoin of about 284 BTC, and an annual increase in euros of about 23 million.

The purchases were made by issuing a convertible bond announced on March 6, 2025, as part of the acceleration of its Bitcoin Treasury Company strategy.

Therefore, the strategy is based on the issuance of debt securities to raise euros to be allocated for the purchase of BTC. 

The goal, in fact, is solely to increase the number of BTC held per share, also because currently, with over 86 million shares in circulation, 620 BTC is not much. 

Thanks to all this, Blockchain Group has become the first true European Bitcoin Treasury Company, after Strategy (formerly MicroStrategy) in the USA and Metaplanet in Japan.

The French company should not be confused with Blockchain.com, an American company that has nothing to do with Blockchain Group and that operates a famous crypto platform.