DDC focuses on Bitcoin: strategic partnership with Hex Trust for custody and trading execution

DDC Enterprise (NYSEAMERICAN: DDC) has initiated a collaboration with Hex Trust, a leading financial institution in the digital asset sector, to implement a cutting-edge Bitcoin Reserve Strategy.

The strategy, presented by Norma Chu, founder, president, and CEO of DDC, involves the adoption of Bitcoin as a central reserve asset for the corporate treasury. It is one of the first initiatives of this kind in the consumer and e-commerce sector, and represents a decisive step towards the integration of cryptocurrencies into long-term financial strategies.

DDC’s ambitious plan: from 100 to 5,000 Bitcoin

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The plan of DDC is ambitious and well-structured. The company has already initiated the initial acquisition of 100 BTC, with the goal of reaching 500 BTC within six months and aiming to hold 5,000 BTC in the next 36 months. This strategy not only strengthens DDC’s position in the digital landscape, but also demonstrates a forward-looking vision regarding the role that Bitcoin can assume as a store of value.

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To ensure the security and regulatory compliance of this operation, DDC relies on Hex Trust, which will provide its Hex Safe platform. This infrastructure is designed to offer secure custody and trading execution services at an institutional level, within a fully regulated regulatory framework.

Hex Trust: security and regulation at the center

Founded in 2018, Hex Trust is today one of the leading providers of regulated services for the custody, staking, and trading of digital assets. With licenses and registrations obtained in strategic financial hubs such as Hong Kong, Singapore, Dubai, France, and Italy, the company ensures secure and compliant access to the digital asset markets.

According to Alessio Quaglini, CEO and co-founder of Hex Trust:

“Institutions are rethinking their treasury strategies, and Bitcoin is increasingly recognized as a long-term reserve asset. Hex Trust provides the reliable infrastructure to enable this change, offering secure custody and compliant trading execution within a regulated framework.”

DDC: Bitcoin as a strategic reserve

The decision of DDC to integrate Bitcoin into its balance sheet reflects a growing trend among public companies that see the cryptocurrency not only as a speculative investment, but as a strategic asset for financial resilience. According to Norma Chu:

“The immutable scarcity and decentralized architecture of Bitcoin perfectly align with our vision of a resilient treasury strategy.”

The partnership with Hex Trust allows DDC to expand its digital portfolio securely, thanks to institutional security standards and an infrastructure compliant with international regulations. This approach enables the company to scale with confidence, while maintaining transparency and operational integrity.

A signal for the future of institutional adoption

The agreement between DDC and Hex Trust represents a strong signal for the market: cryptocurrencies, and in particular Bitcoin, are gaining ground as legitimate and strategic financial instruments even among publicly traded companies. In a context where trust and security are fundamental, the presence of regulated partners like Hex Trust becomes crucial for long-term success.

The collaboration between the two companies underscores the shared commitment to innovation, transparency, and institutional adoption of Bitcoin. In a rapidly evolving world, where digital technologies are redefining the boundaries of traditional finance, initiatives like this pave the way for new models of wealth management and business strategy.

Conclusion: a new paradigm for corporate treasury

With the adoption of the Bitcoin Reserve Strategy, DDC positions itself as a pioneer in the consumer and e-commerce sector, demonstrating that cryptocurrencies can play a key role in the financial management of businesses. Thanks to the collaboration with Hex Trust, the company can rely on a solid, secure, and compliant infrastructure, capable of supporting the growth of its digital portfolio.

In an era in which companies seek innovative solutions to protect and enhance their capital, the example of DDC could inspire many other entities to follow the same path. And with partners like Hex Trust, the future of institutional custody of Bitcoin appears more secure and promising than ever.