Metaplanet announces the purchase of another 150 BTC immediately after Eric Trump joins the company

Metaplanet has announced the purchase of an additional 150 Bitcoin (BTC), bringing the total of its reserves to 3,350 BTC. The Tokyo-based company now holds an estimated value of 291 million dollars at current market rates. The portfolio enhancement comes just days after the appointment of Eric Trump, son of the President of the United States Donald Trump, as a member of the company’s strategic advisory board.  

The choice to purchase and hold Bitcoin is part of the company’s strategy to increase shareholder value, measuring results through the BTC Yield. This indicator analyzes the increase in Bitcoin holdings relative to the total number of shares over a specific period. In the early months of 2025, Metaplanet recorded a BTC Yield of 68.3%, confirming a significant growth rate and strong interest in the cryptocurrency.  

Metaplanet: Bitcoin acquisition strategy and growth of BTC Yield  

Metaplanet has adopted a financial policy oriented towards Bitcoin, based on the continuous acquisition of the digital asset to strengthen its market value. The BTC Yield is used to monitor how the ratio between Bitcoin reserves and the number of shares changes over time.

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In the third quarter of 2024 (July-September), the company had achieved a BTC Yield of 41.7%, a sign of solid growth compared to the shares outstanding. However, in the period October-December 2024, there was an exceptional increase, with the BTC Yield reaching 309.8%. This extraordinary figure was driven by massive purchases of Bitcoin by the company during a period when the price of the cryptocurrency experienced a strong bull surge.  

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In the first part of 2025 (January 1 – March 24), the BTC Yield stabilized at 68.3%, while still demonstrating sustained growth. These numbers highlight the company’s decision to focus on Bitcoin as a strategic asset for its economic and financial development.  

The entry of Eric Trump and the implications for Metaplanet  

The arrival of Eric Trump in the strategic advisory board of the company represents an important move for Metaplanet, both in terms of visibility and future strategies. The son of President Donald Trump is a high-profile figure and could contribute to the expansion of the company’s influence in the US and global market.

Although the exact implications of his involvement are not yet clear, his appointment could attract greater attention from institutional investors and increase the company’s credibility in the cryptocurrency sector and digital investments.

This choice could also strengthen the relationships between Metaplanet and key figures in the U.S. administration, opening new opportunities for collaboration at an international level. However, it remains to be seen what the actual impact of this partnership will be on the company’s future strategies.  

Performance and trading volume of Metaplanet shares

The adoption of a policy centered on Bitcoin has had a significant impact on the stock performance of Metaplanet. According to Dylan LeClair, head of the company’s Bitcoin strategy, the stock has positioned itself as the thirteenth most liquid stock in Japan, recording a daily trading volume of 336.6 million dollars.  

This figure surpasses the volumes of colossi del settore giapponese come Toyota e Nintendo, highlighting the growing importance of Metaplanet in the financial markets. Additionally, on the same day, the stock price closed up by 7%, exceeding 5,000 yen.  

These data demonstrate that the strategy of conversione delle risorse in Bitcoin has received positive feedback among investors and continues to support the growth of the stock’s value.  

Bitcoin as a business strategy: risks and opportunities  

The approach of Metaplanet, which focuses on the purchase and holding of Bitcoin, aligns with a growing trend among investment firms and publicly traded companies. However, this strategy presents both opportunities and risks.  

Among the advantages, the possibility of benefiting from the increase in the value of Bitcoin emerges, a resource considered by many as a store of value similar to digital gold. Furthermore, the interest in cryptocurrencies in the institutional investment sector continues to grow, favoring companies that adopt pro-Bitcoin strategies.  

On the other hand, the cryptocurrency market is highly volatile, with even significant price swings in short periods of time. This could translate into fluctuations in the value of the assets held by Metaplanet, affecting its financial solidity.  

An additional factor to consider is the global regulatory framework, still evolving. More restrictive regulations could pose an obstacle for companies heavily exposed to cryptocurrencies. The appointment of Eric Trump might, however, contribute to a greater understanding of international regulatory dynamics.  

Conclusion: the future of Metaplanet and the role of Bitcoin  

Metaplanet continues to consolidate its position as one of the most aggressive companies in the adoption of Bitcoin as a strategic asset. The increase in its reserves, the high BTC Yield, and the positive performance of the stock demonstrate that this strategy is achieving tangible results.  

Company growth is also supported by the increasing involvement of influential figures, such as Eric Trump, whose appointment could have important implications for the company’s future expansion.  

Despite the uncertainties related to the volatility of the cryptocurrency market and regulation, Metaplanet’s orientation remains clear: Bitcoin represents a central asset in its vision of financial development. The future will tell if this strategy will continue to bring benefits to the shareholders or if the company will have to face new challenges in the ever-changing cryptocurrency sector.